Inside the Mess: How a Feeling Becomes a Collection

A rare glimpse into my design process, collection preview, and the cherry on top ᯓ★

Here we go again.

Dizzy from budding ideas and diverging roads of inspiration. Hours spent foraging through deadstock fabric rolls and trim suppliers. Dip-dye tests. Pink-stained fingertips. A growing bin of half-sewn, pen-marked, pin-stapled samples. Beneath it all, the sour, metallic taste of decision paralysis. Somewhere between calculating profit margins and briefing marketing plans, I take a midday sip of Coca-Cola, hoping something sweet will come from the chaos.